Staying ahead of social media trends is crucial for photographers who want to keep their business thriving in 2024. Social media isn’t just a platform to showcase your work; it’s a powerful tool that can transform your visibility, engagement, and ultimately, bookings. But, as algorithms change and trends evolve, it’s important to adapt your strategy to stay relevant.

In 2024, there are a few key trends that every photographer should be paying attention to if they want to grow their audience and secure more clients. Let’s dive into what’s coming and how you can use these trends to your advantage.

Short-Form Video Dominates

Short-form video isn’t going anywhere. In fact, platforms like Instagram and TikTok are continuing to prioritize this content format, with Reels driving major engagement. Photographers who embrace this trend will see a significant boost in their visibility. And it’s not just about getting likes—Reels can be a game-changer when it comes to booking more clients.

Not sure where to start? My Reel Formula Guide is designed to help photographers like you create engaging Reels that not only capture attention but convert viewers into clients. Short-form video allows you to show off your work, share behind-the-scenes moments, and build a deeper connection with potential clients in just a few seconds. In 2024, if you’re not using video, you’re missing out.

Authenticity is Key

People are tired of overly curated feeds and filtered images that don’t reflect reality. In 2024, authenticity will continue to reign supreme. Clients want to see the real you, your process, and what it’s like to work with you. Think about how you can share more candid moments, personal stories, and even the challenges you face as a photographer.

This doesn’t mean you have to share every detail of your life, but giving your audience a behind-the-scenes look at your day-to-day work can create a more genuine connection. Use Instagram Stories, Reels, and posts to showcase your personality and let clients know what makes your photography style unique.

Social Commerce is Booming

In 2024, it will be easier than ever for photographers to sell their services directly through social media. Instagram and Facebook have added features that allow users to book services without leaving the platform. Social commerce is expected to explode, and photographers who integrate these tools into their strategy will have an edge.

Make sure your profiles are optimized for easy bookings, and use call-to-action buttons that encourage visitors to inquire directly from your posts. Use the 30 Day Content Plan for Photographers to strategically plan posts that lead followers down the path from discovery to booking.

Content Batching and Planning

Consistency is one of the most challenging aspects of managing a social media presence, but it’s essential. The photographers who stay ahead are the ones who have a plan and stick to it. That’s where content batching comes in. By creating a month’s worth of content in one go, you free up time to focus on shooting, editing, and delivering your client work.

My 30 Day Content Plan for Photographers simplifies this entire process by giving you a structured plan with prompts and ideas designed to engage your audience and drive bookings. No more staring at your screen wondering what to post—just follow the plan, stay consistent, and watch your social media engagement grow.

 

2024 is shaping up to be a big year for photographers who embrace these trends and implement a solid strategy. Don’t let these opportunities pass you by. Whether you’re ready to up your Reels game or streamline your content creation, my Reel Formula Guide and 30 Day Content Plan for Photographers will give you the tools to stay ahead of the curve and book more clients.

Not sure where to start? Get your hands on my 30 Day Content Plan for Photographers here.

Ready to take your IG to the next level and save time batch creating your content…get more information on my Reel Formula Guide here.

Check out more resources for photographers here.